Autoresponders are specifically designed for automating email and for mass or bulk mailing. There original use was for simple one off emails usually as an acknowledgement but over time they have taken on the attributes of mailing list software such that today they are indistinguishable.
As such they are the main tool used in permission based […]

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Email marketing is basically the sending of emails to existing or potential customers. There are many reasons for sending customers  email but he the main reasons are :

Increasing customer loyalty
Promoting products
Promoting events
Promoting the business

Email Marketing has many attractions for businesses, especially small businesses; they are:

Cost- Much less expensive that printed media
Can be automated
Can lead to […]

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There are many ways you can reduce your communications costs by using the Internet. Businesses need to communicate with:

Employees
Customers
Other Businesses (suppliers)

 There were two main methods of communication used prior the the internet:

Mail (external and internal)
Telephone

 Most mail can now be sent electronically via email and the cost of email is effectively zero. Not only can email […]

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