The most common way of capturing email addresses to build an email list is to use a form on a website.
However  you don’t need a website to build a list, and you certainly shouldn’t be limiting your email collection to your website form.
Any business can build an email address list to stay in touch with […]

[Read more →]

Autoresponders are specifically designed for automating email and for mass or bulk mailing. There original use was for simple one off emails usually as an acknowledgement but over time they have taken on the attributes of mailing list software such that today they are indistinguishable.
As such they are the main tool used in permission based […]

[Read more →]

Email marketing is basically the sending of emails to existing or potential customers. There are many reasons for sending customers  email but he the main reasons are :

Increasing customer loyalty
Promoting products
Promoting events
Promoting the business

Email Marketing has many attractions for businesses, especially small businesses; they are:

Cost- Much less expensive that printed media
Can be automated
Can lead to […]

[Read more →]